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Figure Out What to Ask Video

Identify questions you can ask to potential customers to test your assumptions. (6:48)

Interview Question Activity

Write down the potential questions you would ask during an interview to better understand your customers, their problems, and the current solutions they use to address them. 

You can use the "Interview Question Worksheet" on p. 5 of the Customer Discovery 101 Workbook or your own template.

Use your downloaded Customer Discovery 101 Workbook or download now.

Meet with a coach


Before meeting with your coach, make sure to complete the activities above and have them ready to share with your coach, along with any questions you might have.

Check out the Resources page to find organizations that provide free coaching. If you need help finding a coach, Invent Penn State can help! Contact us using the link below and we will put you in touch with a LaunchBox or coach nearby. Contact Invent Penn State .

Stopping for now? Click here to enter your email and receive a link of where to begin next time.

If you have questions or need help, contact customerdiscovery@psu.edu . We want to hear from you! 


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